Please ensure Javascript is enabled for purposes of website accessibility Marketing Business Partner - Anthesis

Marketing Business Partner

Role: Marketing Business Partner

Location: Flexibly remote from one of our UK hubs (Bristol, Edinburgh, Harrogate, London, Manchester or Oxford)

Contract: Full-time

Remuneration Range: Competitive

Key responsibilities:

  • Member of the Anthesis Digital and Education Working Groups, taking a leadership role as required
  • Support the development of Go-to-Market (GTM) strategies, including competitor analysis, internal communication plans, pricing structures, branding etc
  • Work closely with regional GTM leads and client managers as needed to ensure the global rollout for digital product lines, including digital education, is optimised for each territory
  • Work in collaboration with the software development team on solution development and UX design
  • Ensure all solutions are cohesively launched with the relevant materials, key messages, branding, trademarks, and assets developed
  • Work with external suppliers or internal design teams to develop digital collateral, such as videos or guides, to support the launch of products
  • Ensure all Anthesis Digital and Education content is positioned correctly on the Anthesis website and kept up to date
  • Develop and execute marketing plans for Anthesis Digital and Education solutions, working with stakeholders for content, direction and narrative
  • Collaborate with the Marketing team globally for consistency of message and branding
  • Work with Client Discovery on lead generation and contact conversion through NetSuite and HubSpot, and deal with inbound enquiries
  • Brief in campaigns to the Global Digital Executive and Global SEO and Website Executive for social media and SEO/Website support, respectively
  • Develop internal collateral to support colleagues in understanding our new solutions as well as providing guidance on which channels to use such as Pulse Sessions, The Wire content, SharePoint Resource content
  • Design new initiatives and collaborations that position Anthesis as an authority in Digital & Education
  • Develop client success case studies, from drafting to client approvals
  • Work with Global PR Manager on opportunities in the media and awards to highlight Anthesis’ strengths in Digital & Education

About Anthesis

Anthesis is the sustainability activator!

Proud to be a B Corp, we seek to make a significant contribution to a world which is more resilient and productive. We do this by working with cities, corporates, investors and other organisations to drive sustainable performance. We develop financially driven sustainability strategies, underpinned by technical expertise and delivered by innovative collaborative teams across the world. The company combines the reach of big professional services groups with the deep expertise of boutiques.

Anthesis has clients across industry sectors from corporate multinationals such as Reckitt Benckiser, Cisco, Tesco, The North Face and Target, and also supports early-stage companies through Anthesis Ventures. The company brings together 1000+ experts operating in 42 countries around the world and has offices in Andorra, Brazil, Canada, China, Colombia, Finland, France, Germany, Ireland, Italy, the Middle East, the Philippines, Portugal, Spain, Sweden, the UK, and the US.

At Anthesis we value both the wellbeing and the professional development of our people by doing our best to make Anthesis a great place to work. Our identity, values, and the quality of our work are vested in our people and we want you to thrive, develop and succeed here.

As an equal opportunity’s employer, we value diversity in our workforce and make our decisions based on skills and experience – the only thing that differentiates you is your talent and the value you bring. We understand that diverse ideas breed extraordinary results by inspiring our thinking, challenging our solutions and enhancing our culture. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability.

 

Summary of role:

We are looking for a highly motivated individual to join Anthesis in a newly developed role in response to the business’ accelerated focus on Digital and Education platforms and solutions. This role will work across the portfolio of solutions within Anthesis Digital, Anthesis’ hub for climate-related technology and digital learning capabilities. Through Anthesis Digital, clients can benefit from best-in-class solutions for supply chain reporting and compliance, product footprinting impacts, sustainable cities with purpose-led KPIs, market-specific reporting, climate risk and investment planning, and intelligent and reliable market insights.

 

The Business Partner will work closely with many different teams within Anthesis (Software/UX, Digital, Education, Legal/Risk, Client Discovery, and Marketing) and should be skilled in stakeholder engagement. Experienced in juggling multiple projects, the Business Partner will be responsible for driving and supporting the Go-to-Market (GTM) strategy and ongoing functionality advancements across all product lines. This role reports to the Global Head of Marketing & Communications in London and will be a member of the global marketing team (currently 12+ persons) and collaborate closely with regional marketing managers and global discipline leads for SEO, Social and PR.

 

This exciting and fulfilling role offers an excellent opportunity for professional development with a rapidly growing leading global sustainability organisation.

 

Key requirements:

  • 5+ years of B2B marketing experience.
  • Proven development of marketing strategies surrounding product development. Past experience in digital product marketing is essential
  • Analytical mindset to interpret data, metrics and product research
  • Excellent communication skills
  • Demonstrable passion for, and commitment to, improving sustainability;
  • Exceptional organisation and time management skills with demonstrated ability to independently manage many ongoing priorities and associated tasks with varying deadlines;
  • Exceptional writing and editing skills;
  • At least 2 years’ experience with CRM and Marketing Automation software (HubSpot experience is a plus);
  • Positive, enthusiastic and collaborative team player

Your benefits:

  • Work within a highly motivated team in an innovative and rapidly growing global company
  • Opportunity to have a direct impact and be a key part of the growth and development of the business and the team
  • Work solely on projects that have an impact on the sustainability and climate change goals/challenges for clients
  • Opportunity to work with, collaborate with and learn from sustainability SME’s who are passionate about the work they do and the impact Anthesis can have
  • Exposure to a wide range of clients and projects on a global basis
  • Competitive salary in line with education, experience and skills
  • Competitive benefits including flexible working, 25 days holiday and two volunteering days off and the day off for your Birthday!
  • Cooperative, supportive and open working atmosphere.