Customer and Market Insight

anthesis tableau

Anthesis can build interactive dashboards to help stakeholders and colleagues understand complex data and market research. The dashboards allows clients to filter results by region, business unit, stakeholder group, topic type, or any other number of factors.

In the last decade the way consumers interact with businesses and businesses interact with consumers has undergone a reinvention. Largely driven by the role of social media in people’s lives, brands are now acutely aware of the way their customers think, feel and act. But how do you pull all this information together into one big-picture look at brand sentiment?

We help brands to understand their customers on a human level by evaluating their emotions, unique drivers and purchasing habits. We then convert this data into visual and quantifiable outputs.

How we do it

  • Reviewing secondary and market research to understand sustainability-related customer preferences and needs.
  • Benchmarking how other brands, particularly direct competitors, are communicating their products or services impacts and benefits, and how they market their eco-led products.
  • Conducting desktop research on key trends and stakeholder pressures like environmental activism. Based on this research, we will identify the priority product or service categories.
  • Using social listening to understand brand sentiment.
  • Summarising the relevant customer segments, sizes and needs and what other companies are doing in the space.

Testimonials

You helped us answer the biggest challenge: understanding what social value creation really means, and how it is meaningfully delivered and measured.


Nestle

Key People

James Wallis
Director, UK Strategy
Ben Tuxworth
Technical Director, UK
Jennifer Clipsham
Associate Director and Advisory & Communications Practice Lead, North America
Berta Gener
Communication Services Manager, Anthesis Lavola
Andrew Armstrong
Executive Director, North America
Núria Pous
Deputy Director, Anthesis Lavola

Contact us

We'd love to hear from you

Anthesis has offices in the U.S., Canada, UK, France, Ireland, Italy, Germany, Sweden, Spain, Andorra, Finland, Colombia, Brazil, China, the Philippines and the Middle East.

300-101   400-101   300-320   300-070   300-206   200-310   300-135   300-208   810-403   400-050   640-916   642-997   300-209   400-201   200-355   352-001   642-999   350-080   MB2-712   400-051   C2150-606   1Z0-434   1Z0-146   C2090-919   C9560-655   642-64   100-101   CQE   CSSLP   200-125   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-075   300-115   AWS-SYSOPS   640-692   640-911   1Z0-144   1z0-434   1Z0-803   1Z0-804   000-089   000-105   70-246   70-270   70-346   70-347   70-410