Project
RB approached Anthesis because it needed to scale its sustainable product development program to meet the demands of the business in a simple, straightforward way. Anthesis created a new tool which assesses products by multiple sustainability metrics, with traffic light indicators for carbon, water, packaging and ingredients. The tool has a searchable product library where products, brands and portfolios can be compared and results shared across the business. It focuses on hotspots, highlighting opportunities for innovation around key impacts.