Hugging the Bear: Creating Impact in a Polarized World

In the past, leading and vocal brands were celebrated for taking a stand. We called it Poking the Bear. Back then, reaction and revolution were the order of the day. But now, we’re in different times.

Fast forward, and the world has changed, so our approach to impact needs to change with it. DEI and ESG are in the crosshairs of the culture wars. Conservatism is the new counterculture, and brands are caught in the middle.

To make a positive impact in the world today for your brand, people, or the planet, you might need to ‘hug the bear’.