Resource Footprint Tracker Plastic Waste Management Model for WWF

Develop ReSource Footprint Tracker to measure plastic engagement and outcomes.

Built global Waste Management Model, conducted literature review, facilitated workshops.

Informs companies to focus on reducing plastic waste, promotes collaboration.

Objectives

In May 2019, World Wildlife Fund (WWF) launched ReSource: Plastic to close a critical measurement and reporting gap on corporate plastic engagement, helping companies turn their large-scale commitments into meaningful measurable action. The initiative works with a membership group to measure their plastic footprint and to track plastic management outcomes by country. WWF selected Anthesis as a consultancy partner to develop and supply the implementation of a global model for the waste management outcomes of plastics.

Anthesis has played an integral role in supporting ReSource: Plastic’s goal of streamlining critical data for addressing the plastic pollution crisis by helping connect the dots on waste for an unprecedented and transparent view into the global plastic system.

 

Alix Grabowski, Deputy Director Plastic & Material Science World Wildlife Fund

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