Home – Case Studies – Resource Footprint Tracker Plastic Waste Management Model for WWF
Objective
Develop ReSource Footprint Tracker to measure plastic engagement and outcomes.
Services
Built global Waste Management Model, conducted literature review, facilitated workshops.
Impact
Informs companies to focus on reducing plastic waste, promotes collaboration.
Objectives
In May 2019, World Wildlife Fund (WWF) launched ReSource: Plastic to close a critical measurement and reporting gap on corporate plastic engagement, helping companies turn their large-scale commitments into meaningful measurable action. The initiative works with a membership group to measure their plastic footprint and to track plastic management outcomes by country. WWF selected Anthesis as a consultancy partner to develop and supply the implementation of a global model for the waste management outcomes of plastics.