Canadian Green Claims Regulatory Update

On June 5th, 2025, Canada’s Competition Bureau published new environmental claims guidance based on amendments to the Competition Act, which came into force in June 2024.

While Canada’s approach aligns with global efforts to address greenwashing, it goes further by directly targeting “greenwishing” – future-facing environmental targets or commitments made without credible delivery plans or follow-through.

This paper outlines what’s changed in the Act and guidance, what it means for companies operating in Canada, and how businesses can gain real value from credible, substantiated sustainability efforts.

This guide outlines:

• Key changes to the Competition Act
• The core principles of the Competition Bureau’s official green claims guidance
• Our 5 key steps to responding to the new regulations

Michael Lenaghan

Associate Director