At a time when public discourse feels increasingly divided and sustainability conversations are becoming more politically charged, many brands are grappling with the same challenge: how do you communicate ESG ambitions in a way that builds trust, rather than deepen polarisation?

Enter Hugging the Bear

This new research explores how, in today’s political and cultural climate, unifying, values-led communication has become one of the most important leadership tools available to brands.

Not long ago, bold brands were rewarded for taking strong public positions. Today, DEI and ESG sit at the centre of cultural tension, scrutiny is higher, and expectations are more complex. Brands are still expected to act, but how they communicate now determines whether they build trust or lose it.

Join the waitlist to get access to the full APAC Hugging the Bear research report when it is released.

You can also download the slides below, from Freya’s recent presentation at Sustainability Business Live in Melbourne, which includes a preview of the APAC Hugging the Bear research and the Cost of Silence report.

Download the presentation slides by filling in the form below