Whitepaper | How to Conduct an Effective Packaging Baseline

Paul Kearns

Director

Sustainable Packaging

Effective packaging baselines are set up to accomplish various objectives, including to report against both goals and regulations, as well as for strategic decision making. This whitepaper provides an overview of the methods and key considerations to take into account when conducting an effective packaging baseline.

Key topics covered include:

• What is a packaging baseline?
• What makes a packaging baseline effective?
• How is a packaging baseline built and completed?

The whitepaper also dives into the intricacies of direct and indirect sourced packaging, different packaging components, and the importance of supplier engagement in conducting thorough packaging baselines.