The PPWR will take effect from 12 August 2026, with transitional requirements applied from that date. The regulation aims to harmonise packaging legislation, foster a circular economy, and cut down on waste and the use of virgin packaging materials.

Join Anthesis Associate Director and Sustainable packaging lead Marwan Elsaifi for a special breakfast session, walking you through the regulation’s key requirements, updates  and timelines, exploring its implications for businesses, and sharing practical strategies to achieve compliance while driving meaningful progress in sustainable packaging.

This session is exclusively intended for companies that want to learn more about PPWR. Unfortunately, advisors and competing parties cannot participate.

Register for the event

Event details

Date: 22 January, 2026
Time: 08:00 – 10:30 
Location: Utrecht
Language: English
Cost: Free upon registration (places are limited)

Speakers

Marwan Elsaifi

Director

About PPWR

The PPWR will affect every business placing packaging on the EU market, regardless of sector. The regulation aims to reduce packaging waste, enhance recyclability, and boost the use of recycled content across all packaging types.

Whether you’re in packaging design, sustainability, compliance, or strategy, this breakfast session will help you understand what PPWR means for your business, and how to stay ahead of it.

Join us to hear

  • An update on the core requirements of the PPWR and associated timelines
  • Impacts and benefits of PPWR, and how to prepare for compliance under the new regulation
  • Tangible approaches to address requirements while delivering real world impact for sustainable packaging
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