Embedding ESG into Core Business Strategies: The Path to Sustainable Success

embedding esg into core business strategies
jacinta young anthesis

Jacinta Young

Marketing Communcations Manager


renata ulloa anthesis

Renata Ulloa

Senior Consultant


In recent years, Environmental, Social, and Governance (ESG) factors have emerged as crucial components for businesses looking to foster a sustainable and responsible approach to operations. ESG encompasses a wide range of issues, including environmental impact, employee welfare, corporate ethics, diversity and inclusion, and shareholder rights. Embracing and embedding ESG principles is no longer just a trend but is now arguably a necessity for any future-focused business to thrive in the modern world. In this article, we explore the importance of integrating ESG into core business strategies, the drivers behind ESG adoption, communication strategies, the implementation process, and the future of ESG reporting.

Drivers for ESG Adoption

ESG implementation is driven by a convergence of factors that motivate businesses to prioritise sustainability and responsible practices.

  1. Employees and Employer Brand: Today’s workforce seeks purpose-driven organisations that align with their personal values. By integrating ESG principles, businesses can attract and retain top talent, bolstering their employer brand and enhance employee engagement. “We regularly have candidates apply to work with us because we are a B Corp” Hannah Meade, Director Ndevr Environmental.
  2. Investors: Investors are now prioritising ESG factors in their decision-making processes. Companies with robust ESG strategies are more likely to attract investment and enjoy stronger long-term financial performance. A 2022 European study showed 78% of investors slightly or strongly agree their investments should have a positive impact on the world.
  3. Regulation: Governments worldwide are implementing stricter regulations to address environmental and social issues. By proactively incorporating ESG practices, businesses can avoid compliance risks and potential penalties. The recently announced ISSB standards – IFRS standards 1 and 2, related to sustainability and climate, will mandate companies in a growing cohort of countries to report ESG related disclosures from 2024.

Consumers: Consumers are increasingly conscious of the impact their purchases have on the environment and society. Businesses that embrace ESG can tap into this growing demand for sustainable products and services, gaining a competitive advantage in the market. Surveys show “Products making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims”.

ESG and Business Growth

It is essential for businesses to understand that embedding ESG does not come at the expense of growth; in fact, they can work hand in hand, mutually reinforcing each other.

To facilitate success, companies must understand and acknowledge that sustainability is not a standalone strategy – it must become a core part of their business model. By integrating ESG into the fabric of their operations, businesses can identify new opportunities for growth, innovation, and cost savings.

Prioritise Internal Development

Before focusing on external reporting and statistics, it is crucial to get the fundamentals right within the organisation. This may involve undergoing a change management process, particularly for larger companies. By prioritising internal alignment and structure, businesses can ensure that ESG becomes central to their operations.

Identify Risks and Opportunities

Effective ESG strategies should identify both potential risks and opportunities. By recognising the benefits of ESG implementation and promoting these advantages within the organisation, businesses can build a robust case for action.

Communicating ESG Strategies

Transparent and effective communication is vital for successful ESG integration.

Here are some key communication strategies:

  1. Tailor Messaging to your Stakeholders: Identify the main themes and focal areas of your business’s ESG initiatives and tailor the messaging to resonate with your specific stakeholders, whether they are employees, investors, or consumers. Frame your messaging so it is relatable and meaningful to what your different stakeholders and stakeholder groups care about and what motivates them to create positive, meaningful change and win hearts and minds.
  2. Leverage Existing Platforms: Utilise the communication channels you already have in place, such as internal communication tools like Slack or Teams, and external platforms where your stakeholders are active on social media. Be mindful again to target these communication channels to your different internal and external stakeholder groups. 
  3. Provide Publicly Accountable Information: Make sure your ESG information is publicly accessible online on your website to demonstrate your commitment to transparency and accountability.
  4. Authenticity is Key: Ensure that your communications are backed by meaningful actions, as stakeholders increasingly demand evidence of tangible positive change. Greenwashing is evolving not just as a brand reputational threat but also a regulatory risk, The Australian Securities and Investments Commission (ASIC) has taken 35 regulatory interventions against greenwashing activity in the nine months to March 2023.

Mistakes to Avoid when Embedding ESG

When embedding ESG into your business, to ensure a successful ESG integration, avoid the following mistakes:

  • Lack of Stakeholder Buy-In: Always involve stakeholders and gain their support before launching ESG initiatives for best chance of successful implementation. Sustainability is a team sport.
  • Educate and Build Momentum: Rather than blatantly imposing changes, educate your stakeholders and create momentum for change from within the organisation.
  • Continuously Improve: Treat ESG implementation as an ongoing and adaptive process. Regularly evaluate, review and refine your strategies for improvement.
  • Learn from Existing Best Practices: Don’t reinvent the wheel; learn from successful ESG practices implemented by others, choose what is suitable for you and adapt them to your business.
  • Avoid thinking of the E, S and G as separate pillars: ESG elements form part of an interconnected system where often changes in one will affect another so remember to treat them as a holistic function of your business. By doing this, you are more likely to make informed decisions that take into account the broader impact of your actions and encourages a more comprehensive and integrated approach to ESG considerations.

Future of ESG Reporting

ESG reporting is set to play an integral role in modern governance. As ESG reporting evolves, several trends are emerging:

  1. Scope 3 Emissions Reporting: Reporting on indirect carbon emissions from your value chain will become more critical, although maintaining data quality will remain a challenge.
  2. Investor Demand: Investors will continue to place greater emphasis on ESG reporting, incorporating it into their investment decisions.
  3. Evolving Regulations: Governments will impose stricter ESG reporting requirements to hold companies accountable for their sustainability efforts.

Embedding ESG into core business strategies is no longer optional but imperative for companies to thrive in an increasingly sustainable-conscious world. By embracing ESG principles, businesses can create value, attract investors, engage employees, and positively impact society while ensuring long-term success and resilience. The journey towards a sustainable future requires a holistic approach, where ESG becomes a fundamental aspect of how a business operates at every level.

Need advice for embedding ESG strategy into your business? 

Anthesis is a specialist climate change and human rights advisory firm, focused on accelerating the economy’s transition to a sustainable, net zero future. We work with organisations across all stages of the sustainability and ESG journey from assessing material issues to developing and implementing ESG strategies and writing world-class sustainability reports.