Transforming a Corporate Commitment with Budweiser

Situation

Since 2017, we’ve worked with Budweiser to develop their Better World platform and communicate their bold commitment to brew all Buds with 100% renewable electricity by 2025. 

We knew that Bud’s consumers were eager to help in the fight against climate change, but were feeling helpless about the scale of the challenge ahead.

Solution

To celebrate Earth Day in 2021, we created ‘Together We Can Turn This Around’, a inspiring global campaign that reiterated Budweiser’s commitment, and encouraged others to take action against climate change.

The centre piece to the campaign was a film featuring a reversible poem – one that painted a picture of doom and gloom when read from top to bottom, but turned into a message of hope when read in reverse.

Impact

We redesigned the classic Budweiser can, renaming it to highlight how everyday choices like the beer you drink can help fight climate change.