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Dean Sanders

Director, UK

Dean is the founder and chairman of GoodBrand, a Corporate Social Innovation Consultancy, part of the global sustainability consultancy group, Anthesis.

Dean seeks to serve ‘challengers’, who are committed to changing the way their business creates value, by delivering strong economic performance and integrating positive social and environmental impact into their strategies. In his work Dean believes that imagination, courage and a commitment to serve the common good are the hallmarks of the wise leaders of the future to whom we look to shape the positive role the private sector must assume for a more sustainable and balanced system.

Dean has worked internationally across a wide range of industries and sustainability focus areas and has been significantly engaged working with the management team of leading  coffee company Nespresso, designing strategies and plans for sustainable coffee sourcing.

Prior to establishing GoodBrand, Dean held a number of international marketing and sales positions at Kraft Foods.
He is a frequent speaker, panelist and moderator at sustainability related conferences and events.