Director, Activator Strategy Team
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- Agriculture & Food
- B Corp
- Brand + Communications
- Corporate Responsibility
- Education + Culture
- ESG & Sustainability Strategy
- Healthcare & Life Sciences
- Retail & CPG
- Strategy + Governance
- Sustainable Products + Services
James leads Anthesis’ global Activator Strategy Team, which is focused on supporting clients and colleagues in the development of high impact sustainable performance engagements, and deepening our strategic capabilities in this area.
James comes from a commercial marketing strategy background in brand and innovation. He joined Anthesis via the acquisition of GoodBrand, prior to which he spent ten years in brand consulting with Clear M&C Saatchi, leading brand strategy, portfolio, business model innovation and service design projects for clients including Visa, Wagamama, Samsung, Asda, Husqvarna and Mondelez.