Retail & CPG
CPG Sustainability
Sustainable Consumer Packaged Goods (CPG) Consulting
The CPG Sustainability Landscape
Companies in the consumer packaged goods (CPG) industry are increasingly seeing opportunities to capitalise on stakeholder interest in sustainability. On top of that, increasingly consumers are aligning personal values around social and environmental causes, with what they want to buy from companies and brands.
Robust environmental and social programs are important elements of corporate reputation and brand strength and are central to building trust with consumers and stakeholders alike. CPG brands that embed sustainability throughout their business to become purpose-driven and deliver more sustainable products have much to gain.
How are CPG brands tackling sustainability?
Through sustainable product design, CPG companies can respond to stakeholder interest while meeting higher standards being set by their retail partners without a product performance trade off. We are seeing new scalable and sustainable options hit the market that help companies to make their products more ‘circular’ and lower carbon–including bio-based, recycled and regenerative ingredients. These solutions require working with the supply chain, and optimising sustainable sourcing and logistics.
Sustainable plastics and packaging solutions offer another avenue for help brands achieve their goals around circularity and net zero targets among others. In addition, renewable energy, efficiency solutions and zero waste programs offer clear-cut cost savings opportunities in the short to medium-term.
Brands are also finding ways to drive a positive social impact, from improving the livelihoods of workers in their supply chains or in local communities, to supporting diversity and social justice initiatives within and beyond their workplaces, to designing more accessible products and embracing diversity with inclusive marketing campaigns.
CPG Sustainability Consulting
Anthesis’ CPG experts work with brands of all sizes to support their CPG sustainability journeys. From defining purpose and conducting materiality assessments, to setting strategy and goals, all the way to implementing sustainability programs, Anthesis supports brands to realise and execute their sustainability potential.
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Tools to Support the CPG Sector
We build custom tools and leverage leading technology solutions to support our consumer product clients. While we are software agnostic, we are experts in deploying, using and training clients on the following software tools:
Activator Academy – For smaller and/or younger clients, we have an online training platform to support sustainability journeys from the beginning, across a range of material topics.
Cool Farm Tool – This software, used by McDonalds, Kellogg’s, Mars and Cargill, allows farmers to input field level data in order to provide carbon, water and biodiversity footprints for livestock and arable crops.
Footprinter – Footprinter supports clients in a number of ways; from sustainable product design assessments to operational level footprints. Our clients using the software include Reckitt Benckiser, Target and Pepsico.
Supply Shift – This is a leading software tool for collecting data from supply chains, helping drive action on sustainability and ESG performance specifically.
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Our Latest Thinking
The CPG Sustainability Journey
Our Services and approach
Anthesis provides agile analytics and research capabilities that deliver actionable, commercial foresight and insight for the CPG sector. Our CPG Analytics service offering covers a wide array of service lines:
Strategy + Governance Services
Supply Chain + Operations Services
- Materials Selection Analysis
- Carbon + Water Footprinting
- Waste Audits + Analytics
- Renewable Energy Roadmapping
- Science-Based Target Evaluation
- Market Insights + Benchmarking
Sustainable Products + Services
- SCIP
- Responsible Sourcing
- Resource Efficiency + Waste
- Sustainability Impact Assessments
- Product Compliance Audits
- Lifecycle Assessment
Brand + Communications Services
Anthesis provides evidence-based strategies, innovating, and tools to address challenges and unlock opportunities. Our CPG Solutions service offering covers a wide array of service lines:
Strategy + Governance Services
Supply Chain + Operations Services
- Transportation Planning
- Energy Compliance
- Responsible Sourcing
- Circularity Strategy + Innovation
- Carbon Reduction Strategies
- Green Building Strategy + Design
Sustainable Products + Services
Brand + Communications Services
Anthesis provides pragmatic support and services to deliver on-the-ground impact, efficiently and effectively. Our CPG Implementation service offering covers a wide array of service lines:
Strategy + Governance Services
Supply Chain + Operations Services
- Supply Chain Engagement
- Carbon Offsetting
- Management Systems Integration
- Environmental Certifications
- Outsourced Energy Management
Sustainable Products + Services
- Strategy Implementation
- Ratings + Certifications
- Project Management
- Extended Producer Responsibility
Brand + Communications Services
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