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Legitimate Interest Policy | Anthesis (UK) Ltd

Anthesis Consulting Group: Legitimate Interest Policy

Under the General Data Protection Regulations that came into effect on 25 May 2018 we have a number of lawful reasons that we rely on when we use (or ‘process’) your personal information. One of the lawful reasons is called ‘legitimate interests’.

Broadly speaking Legitimate Interests means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests.

So, what does this mean? When you provide your personal details to us as a client or a supplier we are generally using your personal data further to a contract and this is the lawful basis for such use.  If we use your information for a reason other than to supply or receive goods/services, then we generally do this on the basis of our legitimate business interests. Before doing this, though, we will always carefully consider and balance any potential impact on you and your rights.

At Anthesis we process personal information for certain legitimate business purposes which include some or all of the following:

  • Where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our clients;
  • To identify and prevent fraud;
  • To enhance the security of our network and information systems;
  • To better understand how people interact with our website and marketing related content (visit our cookies page);
  • To provide email communications which we think will be of interest to you; and,
  • To determine the effectiveness of promotional campaigns

Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights. We will use processes, systems and good practice to protect your data from hackers and others. We will never sell your personal data. You have the right to object to this processing.

Legitimate interests means the interests of our company in conducting and managing our business, to enable us to give you the best services and products. For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests.

When we process your personal information for our legitimate interests we ensure that we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws with our business objectives. Our legitimate business interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent) or are otherwise, required or permitted by law.

For more information about your rights, please see our Privacy Statement.