LV-Sinappsis is our exclusive technology tool for the planning, execution and efficient management of awareness and communication campaigns. It can be used to plan a campaign, delegate tasks to campaign managers, collect data and view and track results in real-time. The tool can be particularly effective when used with on-the-ground engagement campaigns in public locations.The success of this application has been highlighted in the management of the Barcelona City Council cleaning improvement campaign over the last three years.
Awareness campaigns are a great public communication tool for highlighting the changes taking place in cities and environments and for promoting behaviour change amongst citizens.
Our Awareness and Engagement Campaign strategies
Anthesis is an expert in executing engagement campaigns, reflected by our work with city council’s including Barcelona and Madrid. We provide comprehensive and end-to-end management of campaigns by taking care of everything from conceptualisation, execution, monitoring and evaluation.
- Campaign design – we study and identify the most appropriate content to target your audience with so you can achieve your goals. This includes audience segmentation to optimise the results of the campaign or engagement activity.
- Planning and execution – we structure resources and take care of the production of the necessary communication materials. We also manage and train, where appropriate, the teams of educators or informants responsible for implementing the campaigns. This can involve planning sessions using our meetfulness methodology.
- Communication – we create dissemination strategies that can be tailored to select social networks and the media.
- Data analysis – we analyse and dissect the most valuable information obtained from a campaign for our clients.
- Monitoring and evaluation – we continuously measure the impact of the actions and evaluate the results.
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Anthesis has offices in the U.S., Canada, UK, France, Ireland, Italy, Germany, Sweden, Spain, Portugal, Andorra, Finland, Colombia, Brazil, China, the Philippines and the Middle East.