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Product Ecodesign and Commercialisation
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Home – Solutions – Sustainable Products and Circularity – Product Stewardship – Product Design
With public demands reaching a critical level, the pressure is on for brands to design eco-friendly products with the ability to be recycled.
Anthesis helps businesses develop sustainable solutions through design, supply chain management and manufacturing. We take an end-to-end approach to product design by analysing its entire lifecycle to ensure that phasing out substances such as plastics isn’t unintentionally increasing the products carbon footprint, which could damage brand reputation.
We create realistic product design solutions and R&D process transformation to help companies improve product sustainability and performance. We help clients launch platforms and products to realize the commercial benefit of sustainability strategies. Our expertise support the breadth of product development from material selection to manufacturing.
Infinite Sustainable Packaging, a joint venture between Anthesis and global brand specialists 1HQ, offers a unique end-to-end solution for sustainable packaging innovation and design.
Developing sustainable packaging solutions requires brands to navigate and resolve complex choices, including packaging materials and post-use disposal. Combining creative thinking and scientific rigour, Infinite empowers clients to move rapidly from strategic goals to viable new business models and packaging solutions that are more sustainable, more desirable and drive business growth.
Businesses in all sectors and across all geographies are turning their attention to the best way to reduce the impacts of packaging, and specifically of single-use items and plastics, on the environment. As a result, they are seeking to understand the most sustainable options available for their packaging portfolios. And in today’s competitive and evolving markets, packaging must do much more than just protect its contents prior to use; it must be sustainable and deliver on brand promises through better consumer interactions and experiences.
The role of packaging is also changing with the growth of e-commerce. The need for shelf presence is reducing in some sectors, and the rising customer and consumer awareness of sustainability issues is creating a drive for more transparency on packaging materials and end-of-life options from all market channels.
Infinite Sustainable Packaging provides the technical expertise and design thinking needed to deliver this sustainable innovation.
We hear from Anthesis’ Debbie Hitchen and guest Mike Webster from 1HQ about how Infinite Sustainable Packaging came about and the importance of packaging innovation in driving real sustainable behaviour change for consumers.
We support brands to create sustainable packaging systems and solutions that are more robust, sustainable, create more desire, and deliver more value. We do this by:
The opportunity to bring science and robust decision-making together with creative innovation not only allows companies to find an alternative solution to sustainable packaging but also allows them to visualise what the solution will look like in the context of their business and for their customers.
Before the launch of Infinite, an end-to-end solution backed by this depth of scientific rigour and experience was not readily available.
We are the world’s leading science-based advisory, purpose-driven agency and digitally-empowered activator. And always welcome inquiries and partnerships to drive positive change together.