Purposing
Purpose isn’t a slogan. It’s a management strategy for driving business performance.
Hosted by Becky Willan, CEO of Given – part of Anthesis – this is your inside track on building a business that does good, and performs even better.
Today’s most successful businesses know they don’t have to choose between profitability and positive impact. Done well, purpose is a catalyst for growth, innovation and competitive edge. But where to start?
Purposing lifts the lid on how to use organisational purpose as a powerful lever for impact and performance. In each episode we hear inspirational stories and practical tips on how to turn a company’s mission and values into everyday action.
- Why did Centrica decide it was the right time to redefine their purpose?
- How is Mars measuring meaningful brand impact across global markets?
- And how is legacy brand Avon keeping its purpose relevant – even after 135 years?
Purposing episodes
