Purposing

Purpose isn’t a slogan. It’s a management strategy for driving business performance.
purposing podcast

Hosted by Becky Willan, CEO of Given – part of Anthesis – this is your inside track on building a business that does good, and performs even better.

Today’s most successful businesses know they don’t have to choose between profitability and positive impact. Done well, purpose is a catalyst for growth, innovation and competitive edge.  But where to start?

Purposing lifts the lid on how to use organisational purpose as a powerful lever for impact and performance. In each episode we hear inspirational stories and practical tips on how to turn a company’s mission and values into everyday action.

  • Why did Centrica decide it was the right time to redefine their purpose?
  • How is Mars measuring meaningful brand impact across global markets?
  • And how is legacy brand Avon keeping its purpose relevant – even after 135 years?

Latest episode

WWF’s innovative new model to fund wildlife conservation

In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded, shifting from traditional philanthropy to innovative financial models that bring in private capital and long-term resilience.

In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutions

Purposing episodes

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