Navigating Canada’s New Green Claims Rules

Stay on the right side of Canada’s new green claims regulations while still standing out from the crowd

Environmental marketing is big business in Canada, but consumer trust in green claims is at an all time low. To address this, the Canadian Government updated its Competition Act, introducing new provisions affecting when and how companies can make environmental marketing claims about their products, services, operations, and future commitments.

In this webinar, Anthesis experts break down the new legal landscape, the role of the Competition Bureau in enforcement, what its recently published guidance tells us, and what these changes mean for businesses operating in or selling into Canada.

Whether you’re leading ESG strategy, shaping brand and comms, or responsible for managing risk, this session will help you stay on the right side of Canada’s new green claims regulations, and to stand out on a much quieter field with impactful green claims. 

About this webinar

On June 5th, 2025, Canada’s Competition Bureau published new environmental claims guidance based on amendments to the Competition Act, which came into force in June 2024.

While Canada’s approach aligns with global efforts to address greenwashing, it goes further by directly targeting “greenwishing” – future-facing environmental targets or commitments made without credible delivery plans or follow-through.

In this session, Anthesis Directors Jessica Onyshko and Josh Hendry will explore what these changes mean for your business, and how you can still make the most out of your green claims.