Are You Ready for the Upcoming Packaging and Packaging Waste Regulation (PPWR)?

Get practical tips and case studies on how to prepare for the PPWR

The PPWR will take effect from 12 August 2026, with transitional requirements applied from that date. The regulation aims to harmonise packaging legislation, foster a circular economy, and cut down on waste and the use of virgin packaging materials.

Join us for a breakfast session where we will share clear, actionable guidance on what organisations need to do to prepare for PPWR, alongside practical case studies from sectors already taking steps towards readiness.

The session will be hosted by Marwan Elsaifi, Associate Director at Anthesis, who leads our Sustainable Packaging team. Marwan and his team have supported businesses across multiple sectors in assessing PPWR impacts and building readiness plans. With 20 years of industry experience, including leadership roles in packaging and sustainability in R&D and Supply Chain at P&G, Haleon, GSK, and Britvic, Marwan brings a unique blend of strategic insight and hands-on operational expertise.

What will you learn?

• The latest updates on PPWR and key changes you need to be aware of
• How PPWR can deliver benefits beyond compliance
• Steps businesses should take to prepare effectively

What can you expect?

• Practical examples of how to set your organisation up for success
• How to prepare for the first set of legislative acts starting in August 2026: PFAS, Declarations of Compliance (DoC), and Statements of Compliance (SoC)
• Real-world examples from the retail, FMCG, pharma, and coffee sectors
• Actionable, sector-tailored insights to help with your preparation and internal alignment

Why should you participate?

• Many companies are already moving quickly to prepare for PPWR, learn how they are doing it
• Understand the benefits of being proactive rather than reactive
• Gain a practical approach to building buy-in and alignment within your business
• Hear directly from experts and peers facing similar challenges and opportunities

About PPWR

The PPWR will affect every business placing packaging on the EU market, regardless of sector. The regulation aims to reduce packaging waste, enhance recyclability, and boost the use of recycled content across all packaging types.

Whether you’re in packaging design, sustainability, compliance, or strategy, this breakfast session will help you understand what PPWR means for your business, and how to stay ahead of it.