Trust at the Shelf: How Retailers Build Credible Sustainable Shopping Experiences

This webinar introduces participants to the Anthesis framework and full lifecycle of building and running a sustainable shopping programme from the retail side – combining the rigour of credible, compliant green claims with the creativity needed to engage customers in meaningful ways.

We will talk through our flywheel, exploring how retailers can design a programme that is both scientifically grounded and commercially compelling, and translating complex sustainability standards into simple, trustworthy messages at the shelf and online. Through real world examples and practical guidance, the session will demonstrate how operational rigour, supplier alignment, and customer‑centric storytelling come together to create a programme that drives impact, builds trust, and strengthens brand loyalty. It’s a behind‑the‑scenes look at what it really takes to bring sustainable shopping to life in a retail environment.

Join us to hear about:

• How retailers can design, implement, and govern sustainability initiatives that are both scientifically credible and commercially compelling.
• Translating sustainability frameworks, certifications, and product level data into clear, engaging claims and consumer facing messaging.
• Anthesis’ integrated sustainable shopping model that connects operational excellence, supplier alignment, and consumer facing storytelling into a continuous cycle of improvement and impact.