Causes That Count 2026 – Access the Report

New topics introduced to the 2026 index are already making an impact. Ten new causes entered the global top 50, with several outranking long-established issues. Their rapid ascent signals a meaningful shift in global priorities and public attention.

Access the full report to discover what counts now

• What this means for purpose, reputation and long‑term performance 
• Which causes are rising to the top of the global agenda 
• Where concerns are converging — and where they differ across markets 
• How people’s expectations of business are evolving 

Understanding what’s new — and how these causes interact with existing concerns — provides critical context for anticipating what comes next. For purpose‑led leaders, this is a moment to recalibrate — ensuring sustainability strategy and communication remain both ambitious and grounded.