How to Disrupt an Industry Through Purpose With Hayley Still, CEO at Hydrogen Group

Recruitment is a commercially-driven industry where results and commissions keep the wheels turning. Few would expect purpose to be front and centre. But fundamentally, it’s an industry with people at its heart, and people are the drivers of purposeful change. So how can recruitment firms embed and activate purpose to transform their businesses?

Today, host Becky Willan speaks to a leader who climbed her company ranks from Graduate Recruiter to CEO. Hayley Still’s journey to the top of Hydrogen Group has put her in a prime position to reshape purpose at the company. Now operating in 67 countries, Hydrogen merged with Argyll Scott in 2017 – and when Hayley took over as CEO in 2022 she saw an opportunity to cement that merger, catalyze new company-wide values and ignite a fresh purpose. 

In this episode, you’ll discover how you can disrupt an industry through purpose, and using moments of change to rearticulate and reinforce core values.