Why Systems-thinking is Essential for Purpose-led Businesses, With Dr. Sally Uren, Ceo, Forum for the Future

If businesses want to achieve anything more than incremental change which reinforces that system, we need a new way of operating. It’s true that the world is messy and complicated, but if we’re serious about delivering purpose and driving environmental and social change, we need to rewire the system around us so that we can all thrive in the future.

When components of a system synchronize on shared aims, purpose can be better achieved. So how can systems thinking benefit people and the planet?

In this episode, Becky Willan talks to Sally Uren, CEO of Forum for the Future. Forum was founded in 1996 with the aim of advancing the goals of sustainability. As non-profit organisation, Forum works with with business, governments and civil society to accelerate the shift towards a just and regenerative future. Sally received an OBE in the 2017 for her efforts in making business more sustainable.