Webinar | Hugging the Bear Official APAC Launch

Last year, Hugging the Bear explored how brands could navigate an increasingly polarised sustainability landscape. This year, we’ve taken our research global.

Hot off the back of a sold-out session at Climate Week NYC, Revolt (part of Anthesis) are delighted to announce the launch of our Global Hugging the Bear report – our proprietary research designed to help marketing, communications and sustainability practitioners unlock the power of unifying language to drive brand relevance while navigating potentially polarising impact issues.

On November 19th, we’ll be hosting a webinar for any of our APAC friends who weren’t able to join us in person at CWNYC, led by our Chief Strategy Officer, NA, Freya Williams.

Across Australia, Singapore, the US, UK, Germany, France, and Spain, we’ve explored what unites audiences, what divides them, and how brands can communicate sustainability more effectively across markets and ideologies. It’s seminal research for sustainability and comms leaders looking for insights on how to engage audiences on the topics that matter, without alienating half the room.

If you want to see the research laid bear – and can stomach a few more puns – sign up to our webinar today.

We hope you can join us on the 19th!

Learn more about Freya Williams

Freya Williams is Chief Strategy Officer at Revolt, part of Anthesis, and one of North America’s leading voices on sustainability, brand purpose, and climate communication. With over 20 years of experience advising Fortune 500 leaders, she has built a reputation for helping large, complex organisations turn sustainability into a driver of business performance. She is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses and a sought-after keynote speaker on what it takes to make sustainability mainstream.