bloomon: A Climate Neutral Florist
The Situation
Flowers from this online florist have found their way to the tables of many households in the short time since its founding in 2014. bloomon is active in five markets: the Netherlands, Germany, Belgium, Denmark and the United Kingdom.
The brand offers a wide range of fresh bouquets and various styles of luxurious dried flowers, as well as flower subscriptions. bloomon has significantly shortened the supply chain by buying directly from the grower and skipping auctions and warehouses. This means that the flowers are fresher than fresh when they reach the customer. As of 2020, all bloomon’s products are Climate Activator Certified, from the grower (including growing the flowers) to the front door of the client.
The certification process in detail
bloomon has been actively reducing its Carbon Footprint since 2020 The Carbon Footprint of each bouquet of flowers has been calculated precisely: one bouquet of flowers from bloomon is equivalent to driving 33 kilometres in a petrol car. By analysing the steps in the chain, it is possible for bloomon to reduce its CO2 emissions. For the amount of CO2 emissions bloomon cannot avoid or reduce yets we invest in the same amount of carbone= credits since June 2020. The online florist invests in forest conservation and replanting projects and an agroforestry project.
All bloomon products carry the Climate Neutral Certified label. The scope of this product certification is from the grower to the door of the client. A 3rd certification body has verified every step: insight, reduction and the carbon projects we invest in.
“Sustainability has been an important theme for us since bloomon was founded in 2014. By opting for the Climate Certification programme, developed by Anthesis – Climate Neutral Group, we are certified after an external audit. This means our carbon footprint, our reduction targets and progress meet the criteria in the standard. We need to reduce more every year. We have already took several reduction measures and plan to implement more measures. We also want to inspire our sector”, Roy Barnhoorn, Sourcing & Sustainability manager.
To ensure that the investment in carbon credits will become an increasingly smaller part of the climate strategy, bloomon has established a reduction strategy for the long term and a concrete plan for the short to medium term. This is in line with the standard Climate Neutral Certification, which, mandatory demands to achieve a 25% reduction of the carbon emissions of the certified products by 2030 and ‘zero emissions’ by 2050.
Climate Certification as a driver for sustainable action
Sustainability is important for bloomon. Because there is a short chain from the grower to the consumer, the flowers can be enjoyed for a longer time, which leads to fewer flowers being thrown away and minimises CO2 emissions. The environmental impact of a bloomon bouquet is therefore significantly less than a bouquet from a traditional flower supplier. In 2020, bloomon took new and proactive steps in sustainability and are the first in the market to offer climate neutral bouquets. They hope to inspire the rest of the flower sector to do the same.
The start of the sustainability journey
It’s a good start, but bloomon isn’t stopping there. The flower company is the first in the country to start selling the Bio-bos: a mixed bunch of 100% organic flowers from Dutch certified growers. The company has also been working with Climate Neutral Group (CNG) since 2020 to meet their goal of reducing its Carbon Footprint, not just this year, but also in the long term. After a 3rd party audit in 2021, ‘Climate Neutral Certified’ was a fact. “Our goal is to take structural steps in the area of sustainability and thereby to also inspire the rest of the flower sector,” said Roy Barnhoorn, Sourcing & Sustainability manager at bloomon.
Flowers for people and planet
The vision behind bloomon’s sustainability policy: flowers that make people and the planet happy. They are working according to the following four principles:
- Happy flowers: collaborating with growers to grow healthy flowers with fewer pesticides, with the aim of 50% less pesticide use by 2025;
- Happy planet: actively reducing the Carbon Footprint and offsetting what cannot (yet) be reduced by optimising delivery routes and increasing deliveries by bicycle or electric transport;
- Happy people: sharing flower power with everyone – according to scientists, flowers make you happy and less stressed – which is important for customers and anyone else who needs a boost.
- Happy workers: providing 100% transparency as to where all flowers come from and using 100% certified growers in 2022, growers who in turn offer their employees a fair salary and safe working conditions.
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