Developing Packaging and Circular Design Guidelines for Purmo Group
The Situation
Purmo Group, a leading provider of sustainable indoor climate comfort solutions, has partnered with Anthesis to accelerate progress toward its circularity and packaging KPIs, unlocking the value of its circularity efforts.
Purmo Group sought support in clearly defining what circularity means for their business, building internal alignment and momentum across teams, and equipping stakeholders with the practical tools needed to integrate circularity into their day-to-day roles.
A central goal of the project was to engage and consult with stakeholders to build consensus and co-create two clear, actionable sets of guidelines—one for packaging and one for product design.
Our Solutions
Anthesis began by conducting stakeholder interviews across a range of functions within Purmo Group to gain a deep understanding of the current engagement with circularity across products and packaging, customer expectations, operational practices, and variations across markets. Using these insights, we developed bespoke packaging and circular design guidelines to support teams in operations, procurement, and product development. These guidelines were grounded in best practice, aligned with regulatory requirements, and tailored to Purmo Group’s specific context. Their development was a cross-functional effort, drawing on expertise from Anthesis’ sustainable products, life cycle assessment, and packaging teams.
Throughout the project, Anthesis worked closely with Purmo Group to ensure alignment and relevance. The project concluded with two collaborative workshops where we presented the guidelines to internal teams, gathered feedback, and supported initial steps toward embedding the guidance across the business.
Impacts of the Project
Actionable Guidelines
As a result of the project, Purmo Group now has clear, actionable guidelines to support teams in aligning packaging and product development with circular economy principles, business KPIs, and relevant regulatory requirements. The guidelines outline key actions tailored to specific functions, ensuring that circularity is embedded in decision-making.
Continuous Improvement
To drive accountability and momentum, Purmo Group will engage with teams to review progress against these actions and support continuous improvement.
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