Award winning strategic consultancy Given merges with Anthesis

26th March 2024

kirsten doddy

Kirsten Doddy

Chief Marketing Officer

Anthesis, the largest group of dedicated sustainability professionals globally, announces that Given, an award-winning purpose consultancy, has merged with the business.

This announcement further reinforces Anthesis’ belief that purpose driven strategy combined with robust sustainability capability will help organisations and brands to build distinctive, impactful, high-performing businesses. With 1,400 strategists, innovators, and technical specialists, Anthesis is now recognised as the leading global specialist in guiding clients on their journey to the sustainable business models of the future.   

Founded in 2009 by co-founder and CEO Becky Willan, Given’s London-based team of 50+ experts work with C-Suite decision makers to define, embed and activate purpose, to achieve sustainable, long-term growth. Recent industry accolades include the Corporate Content Awards’ Best Purpose-Driven Content Gold Medal, for Given’s work with IKEA, and the Corporate Comms Award for ‘Best Embodiment of Corporate Purpose’ in acknowledgement of its collaboration with Lloyds Banking Group. 

Aligned as B-Corps and uniting behind a common purpose of guiding clients to sustainable performance, Given joins other market-leading teams that have recently joined the group, including global purpose specialist Revolt, impact-led creative change agency Charles cannon, and prominent growth and innovation consultancy, Progressive. 

On this announcement, Stuart McLachlan, CEO of Anthesis, said, “Given is recognised as one of the pioneers of purpose as a business strategy, helping to unite organisational stakeholders to harness greater meaning through mission, and to drive better outcomes and performance. With our growth in purpose-led strategy and transformation, backed by our science-based expertise, we can help more clients move purpose from a ‘nice to have’ to an essential creator of business value. Given has demonstrated the power of purpose for many years with some of the world’s biggest brands. We are very excited to bring this experience and expertise into Anthesis and our broader client relationships.” 

Becky Willan, co-founder and CEO of Given, commented “Purpose is the foundation of sustainable performance – purpose-driven companies attract and retain the best talent, are more innovative and build more trusted and distinctive brands. But unlocking the benefits of purpose requires business-wide transformation. That’s why we’re so delighted to be joining Anthesis, to offer unparalleled expertise and scale to support clients at every stage of the journey – from defining a true North Star to guide their business, to delivering real change and impact with the urgency the world needs.” 

stuart mclachlan ceo anthesis and becky willan ceo given 1

About Anthesis 

With world-class expertise in science-based advisory, market-leading digital solutions, the development of high-quality carbon removal projects and purpose consulting, strategy, and communications, Anthesis is uniquely positioned to manage risk and find value for our clients on their transformation journeys. Anthesis supports over 4,000 clients, across all industry sectors, including multinationals such as Reckitt, Cisco. Tesco, Nestlé, and Target. The company brings together 1,400 experts guiding clients in 80 countries around the world and with offices in Andorra, Australia, Belgium, Brazil, Canada, China, Colombia, Finland, France, Germany, Ireland, Italy, the Middle East, the Netherlands, the Philippines, Portugal, Singapore, South Africa, Spain, Sweden, the UK, and the US. For more information, visit .

About Given  

Given is an award-winning consultancy for purpose-driven businesses and brands. We bring together strategic consultancy, true expertise in purpose and sustainability and an in-house creative studio — all under one roof. We work for businesses across the world, including IKEA, Lloyds Banking Group, John Lewis Partnership, GBRTT, Hydrogen Group, Kimberly-Clark, L’Oreal, Bupa, PVH, Aviva, Ocado, PVH Group and many others. We use co-creation to ensure purpose is inclusive, effective and drives impact at every stage of the process – because it’s always powered by people. 

Our work spans three areas: We DEFINE your purpose to unite your business and mobilise your people around the positive role you play in the world and the problems you can profitably solve – and we build the plan to make it real. We EMBED your purpose to drive your decision making and shape your ways of working, making your culture and business practices more purposeful, sustainable and inclusive. We ACTIVATE your purpose to bring it to life in the world and drive impact and brand equity through communications, campaigns, customer experience, innovation & impact partnerships.