Chief Activator Officer
Peter heads up our Activator proposition, helping our clients and colleagues connect commercial performance with social and environmental impact.
Peter’s passion is supporting imaginative brand owners who are looking to create meaningful change. He’s been provoking new approaches and creating big ideas for 25 years.
His past roles include CEO of GoodBrand – which joined Anthesis in 2019, CSO of Clear M&C Saatchi, and co-founder of Agency Republic – the UK’s first integrated digital practice.
Alongside his paid work, Peter has dedicated a decade to charities Royal Voluntary Service and Generation Change as Trustee on their boards.