How to Build Corporate Reputation Through Purpose With Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group

Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society. 

But how do you build authentic corporate reputation through purpose and, in turn, create value?

Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change.