Moving Faster, Aiming Higher, and Digging Deeper – the Role of Advocacy in Purpose-driven Businesses, With Char Love From Natura&co

The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team – but what are the principles that underpin a credible and impactful advocacy strategy?

Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business – co-founding corporate sustainability thinktank VOLANS and later launching B Lab UK, to help businesses on the journey to becoming certified B Corps. Char’s new role in advocacy with Natura&Co has seen her developing and embedding the principles of  Authentic, Ambitious, Agency, Allyship, Activism into their advocacy strategy.