Purposing

Purpose isn’t a slogan. It’s a management strategy for driving business performance.
purposing podcast

Hosted by Becky Willan, CEO of Given – part of Anthesis – this is your inside track on building a business that does good, and performs even better.

Today’s most successful businesses know they don’t have to choose between profitability and positive impact. Done well, purpose is a catalyst for growth, innovation and competitive edge.  But where to start?

Purposing lifts the lid on how to use organisational purpose as a powerful lever for impact and performance. In each episode we hear inspirational stories and practical tips on how to turn a company’s mission and values into everyday action.

  • Why did Centrica decide it was the right time to redefine their purpose?
  • How is Mars measuring meaningful brand impact across global markets?
  • And how is legacy brand Avon keeping its purpose relevant – even after 135 years?

Latest episode

Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability

Sustainability is a growing priority for organisations, but driving it forward can feel challenging and uninspiring. So how can we make it more engaging for teams while still delivering real impact?

This week, Becky is joined by Darshna Myronidis, Group Director of Sustainability at Virgin. With over 20 years of experience, Darsh is now leading Virgin’s efforts to embed sustainability into the heart of the business, harnessing the power of storytelling and innovation to drive meaningful social and environmental impact.

In this conversation, you’ll hear how flipping traditional sustainability roles on their head can create space for real systems change, how to balance compliance and regulation with a future-focused, value-creating sustainability strategy and why fun, collaboration, and bravery are more powerful than ever.

Purposing episodes

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