Purposing

Purpose isn’t a slogan. It’s a management strategy for driving business performance.
purposing podcast

Hosted by Becky Willan, CEO of Given – part of Anthesis – this is your inside track on building a business that does good, and performs even better.

Today’s most successful businesses know they don’t have to choose between profitability and positive impact. Done well, purpose is a catalyst for growth, innovation and competitive edge.  But where to start?

Purposing lifts the lid on how to use organisational purpose as a powerful lever for impact and performance. In each episode we hear inspirational stories and practical tips on how to turn a company’s mission and values into everyday action.

  • Why did Centrica decide it was the right time to redefine their purpose?
  • How is Mars measuring meaningful brand impact across global markets?
  • And how is legacy brand Avon keeping its purpose relevant – even after 135 years?

Latest episode

Avon Calling: A Purpose-Led Model for Women’s Economic Empowerment | Natalie Deacon, Avon

When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?

Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls. 

In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market. 

Purposing episodes

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