Purposing
Purpose isn’t a slogan. It’s a management strategy for driving business performance.
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Hosted by Becky Willan, CEO of Given – part of Anthesis – this is your inside track on building a business that does good, and performs even better.
Today’s most successful businesses know they don’t have to choose between profitability and positive impact. Done well, purpose is a catalyst for growth, innovation and competitive edge. But where to start?
Purposing lifts the lid on how to use organisational purpose as a powerful lever for impact and performance. In each episode we hear inspirational stories and practical tips on how to turn a company’s mission and values into everyday action.
- Why did Centrica decide it was the right time to redefine their purpose?
- How is Mars measuring meaningful brand impact across global markets?
- And how is legacy brand Avon keeping its purpose relevant – even after 135 years?
Latest episode
What is sustainable finance?3 steps to access cheaper, long-term finance and create impact | Vijay Bains, Emirates NBD Group
In this episode, Becky is joined by Vijay Bains, Group Chief Sustainability Officer and Head of ESG at Emirates NBD. With a career spanning climate science research, consulting, and corporate leadership, Vijay is leading the charge to embed sustainability at the heart of one of the Middle East’s largest banks, pushing the boundaries of what it means for financial institutions to take responsibility in shaping a more sustainable future.
They explore why sustainable finance is not just a technical exercise, but a real opportunity for cheaper, longer-term capital and strategic partnerships, how embedding sustainability into governance, risk management, and remuneration can transform organizational behavior and what it looks like to pioneer initiatives like reversing the gender pay gap, operational emissions reductions, and climate finance disclosures.
Purposing episodes
Explore the episodes
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Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability
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A greener route: Decarbonising Europe’s largest delivery network | Caryn-Ann Allen, Geopost
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Healing beyond healthcare: The role of sustainability in shaping Bupa’s vision for people and planet | Nigel Sullivan
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Championing the power of sport to drive meaningful social and environmental impact | Gemma Wiggs and Jamie McKeown, World Rugby
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Avon Calling: A Purpose-Led Model for Women’s Economic Empowerment | Natalie Deacon, Avon
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Driving Innovation and Change in Urban Mobility | Will Butler Adams, CEO at Brompton
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Top 5 tips for 2025: Creating a culture that attracts and retains top talent
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Breaking the Glass Ceiling through Purpose: Finding Formula 1’s first female driver with Ali Donnelly, More Than Equal
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Executing Global Purpose Strategy with Local Impact with Alma Alejandro
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Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis
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Driving Long-term Success in a Family Owned Business with Steve Beechey, Group Public Sector Director at the Wates Group
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Can the Creative Arts Slow Down Climate Change? With Polly Mackenzie, Chief Social Purpose Officer at UAL
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How to Build Corporate Reputation Through Purpose With Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group
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When to Change Your Purpose With Chris Jackson, Group Head of Colleague Experience at Centrica
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How to Measure Meaningful Brand Impact With Mitch Oliver, Global Vp of Brand and Purpose at Mars Inc.
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If We Don’t Fix the Market, We Won’t Fix Climate Change With Steve Waygood, Chief Responsible Investment Officer at Aviva Investors
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Moving Faster, Aiming Higher, and Digging Deeper – the Role of Advocacy in Purpose-driven Businesses, With Char Love From Natura&co
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Why Systems-thinking is Essential for Purpose-led Businesses, With Dr. Sally Uren, Ceo, Forum for the Future
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How Ben & Jerry’s Put Fearless Activism at the Core of Their Social Mission
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How to Disrupt an Industry Through Purpose With Hayley Still, CEO at Hydrogen Group
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The Good Growth Story – How Purpose, Sustainability and Innovation Have Built the Graze Brand
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How Purpose Can Unite Teams and Drive Impact, With Cath Possamai, Talent Acquisition Director for Amazon in Emea
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How to Unlock Profit With Purpose – What Sustainability Can Do for Your Bottom Line
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How Purpose Catalyses Growth at the World’s Most Successful Furniture Retailer, Ikea
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Bringing Environmental and Social Prosperity Through Purpose With Peter Simpson, Ceo of Anglian Water
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Using Purpose to Drive Growth, Challenge Inequality & Tackle the Climate Crisis
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Making Sustainable Business Transformation the Engine of Your Purpose, With Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe
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Refreshing Purpose in One of the Original Purpose-driven Businesses With Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership
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