Please ensure Javascript is enabled for purposes of website accessibility Brand Experience Strategy & Design - Anthesis Group

Brand Experience Design

Designing experiences to captivate audiences

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Anthesis helps brands design experiences which bring purpose to life, delight customers and earn loyalty.

Every brand has a role they want to play in the world – but shaping purpose into a seamless and authentic brand experience is difficult. How do you create a holistic user experience that is valuable, memorable and impactful?

Anthesis helps brands design experiences which bring purpose to life, delight customers and earn loyalty. We do this by developing a rich and insightful view of customer needs, connecting these needs with your brand’s purpose and impact, and creatively expressing these across touchpoints and journeys.

Our Brand Experience Design services

  • Creating journey maps to understand every aspect of the customer journey and brand experience.
  • Benchmarking the experience against proven and powerful brand experiences from peer organisations.
  • Conducting qualitative research (in-person or online) with key audiences, to understand their overall experience and identify high impact issues and opportunities.
  • Developing creative ideas and concepts to address issues and unlock opportunities.
  • Bringing ideas to life, and refining them using feedback from customers and the client.
  • Piloting the redesigned brand experience to understand where it can be improved before wider roll-out.

Creating holistic brand design experiences for your audience can help you stand out amongst your peers and competitors.

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You helped us answer the biggest challenge: understanding what social value creation really means, and how it is meaningfully delivered and measured.


You helped our brand find its transformational purpose.


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Anthesis has offices in the U.S., Canada, UK, France, the Netherlands, Belgium, South Africa, Ireland, Italy, Germany, Sweden, Spain, Portugal, Andorra, Finland, Colombia, Brazil, China, Australia, Switzerland, Singapore, the Philippines and the Middle East.