Home – Case Studies – Developing Purpose-driven Strategy for Yorkshire Valley Farms
Developing Purpose-driven Strategy for Yorkshire Valley Farms
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Home – Case Studies – Developing Purpose-driven Strategy for Yorkshire Valley Farms
Yorkshire Valley Farms (YVF) was looking to define its organisational purpose, vision, and develop a purpose-driven growth strategy to achieve its sustainability and circularity goals.
Through the support of Meat and Poultry Ontario’s Canadian Agricultural Partnership Program, Yorkshire Valley Farms (YVF) was looking to define its organisational purpose, vision, and develop a purpose-driven growth strategy to achieve its sustainability and circularity goals.
Anthesis started by carrying out a series of assessments to:
With baselines and barriers in place, it was now time to align YVF around a common purpose and vision. Together we worked through a structured approach to help YVF get clarity on their purpose and how it will drive business growth while supporting their corporate vision. These elements provided direction for the development of YVF’s purpose-driven circular business strategy using the Objective and Key Results Framework.
Through alignment around its purpose to “make food matter more” and Vision “to be part of a stable, fair, and thriving food system”, YVF has achieved the following:
Key outputs included:
These achievements have resulted in enhanced employee enrolment and engagement, a refined business strategy through the lens of circularity, and engaged customers through purpose-driven communications.