Home – Solutions – Sustainable Products and Circularity – Circular Business Models
A circular economy, as an alternative to a linear economy. Circular business models keep resources in use for as long as possible, extracts the maximum value from them whilst in use, and recovers and regenerates products and materials at the end of each service life thereby reducing our dependency on natural resources and benefiting our social and environmental communities.
Our Circular Business Models service helps clients across industries from global life sciences to apparel to baby products disconnect revenue generation from environmental impact creation through circular business models such as resale, re-commerce, rental, leasing, and product-as-a-service (PaaS).
Circular Economy Solutions
Unlock innovation and transform operations with our Circular Economy solutions. We help organisations adopt circular principles, turning waste into resources and creating new revenue streams. We specialise in transforming how products are made to optimise circular design & innovative material use, and transforming how products are accessed to optimise circular business models like resale, subscription, or product as a service.
Our Approach to Circular Business Models
Circular Products & Packaging: Helping you identify and incorporate circular materials into your products and packaging, reduce waste in your production operations, incorporate circular design principles such as design for disassembly and repair, and facilitating circular end of life options. Our product design experts help optimize product design for use in circular business models. Learn more about our Product Stewardship and Sustainability services and our Sustainable Packaging services.
Circular Business Models: We bring a proven approach to helping companies transform from linear to circular business models. We help our clients disconnect revenue generation from environmental impact creation. Anthesis designs and implements circular business models that resonate with end customers because they are user-centric, intelligent, on-brand, authentic, and culturally, and they resonate with CEOs, CFOs, and brand managers because they deliver measurable bottom-line value for the business and planet.
Key Services
- Benchmarking
- Product & Business Feasibility Assessment
- Pressure Testing & Service Provider Vetting
- Business Case, Impact Assessment, & Marketing Brief
- Implementation Blueprint & Change Management
- Communications Guidance
- Financial & Sustainability Optimisation Services
Case Studies
Circular Business Models Benefits and Opportunities
Adopting circular business models unlocks immense opportunities for innovation, profitability, and sustainability—from optimising the value of assets and reducing waste, to decoupling growth from carbon emissions and building more resilient supply chains.
Optimising asset value
Global E-waste Monitor estimated global e-waste to contain roughly $55 billion worth of valuable recoverable materials, such as gold, silver, copper, platinum, palladium. Also the size of opportunity to use post-consumer plastic as feedstock is large. The North American polymers market is $47 billion annually in the US and Canada alone.
Decoupling economic opportunity
To reach the Paris Commitment climate goals, we must decouple economic opportunity from carbon emissions. Doing so requires new, innovative circular business solutions. This presents new business opportunities. For example, the re-commerce market is projected to double in size over the next 3 years.
Strengthening supply chain relationships to build resilience
With closer material loops, a successful circular economy strategy relies on new, more integrated engagement with suppliers and customers, strengthening business resilience and security of supply.
Regenerating the natural environment
By moving to a regenerative, circular economic model, we can benefit from the natural resources our world provides whilst preserving them for future generations.
Our Circularity Experts
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