Ben Pankhurst

Ben takes the theoretical and makes it tangible. He turns instructions into ideas that can move hearts and change minds. This simple process encapsulates his strategic and creative talent:

the relentless pursuit of a spark that will inspire action – the scribble on a scrap of paper, the throw-away comment, the events of today.

From purpose-led campaigns and activations to progressive reports and playbooks, it’s the simplest ideas Ben is most proud of. It’s how he breaks down technical concepts: heart health, carbon emissions, cocoa supply chains, regenerative agriculture and more. And it’s what helps sets the Anthesis work apart.

No longer striving to reach the benchmark, Ben is tasked with imagining an even higher one. In the face of ever-more demanding briefs and more significant global challenges, he remains true to the creative process: hunting for the ideas that help our clients arrive at sustainable performance.

Ben is an Australian living in Geneva, Switzerland, with 30 years of experience in the creative industry.