Developing a Sustainability-Driven Brand Purpose

The Situation

A cosmetic company approached Anthesis for support in solidifying its position as a purpose-led beauty brand.

The brand wished to ensure its sustainability vision drove meaningful environmental and social outcomes, and sought expert support to refine its purpose, identify gaps, and create a roadmap towards sustainability leadership.

Our Solutions

Anthesis designed and delivered a tailored half-day workshop to explore the brand’s purpose, sustainability ambitions, and current initiatives.

The session included benchmarking against purpose-led industry peers and leading beauty brands, as well as identification of key environmental and social priorities, commitments, and risks.

From these findings, Anthesis developed a high-level roadmap to embed sustainable performance into overall business operations. This roadmap outlined priority ESG actions that aligned with the brand’s capabilities and business values.

Impacts of the Project

Actionable Next Steps

The workshop provided clarity on the brand’s purpose-led positioning, key priorities, and actionable next steps. The roadmap equipped the team with a strategic foundation to align ambition, capacity, and delivery, enabling a deeper integration of sustainability into the brand’s culture and operations.

Team-Wide Engagement

Together, the strategy framework, action plan, and organizational change model engaged the entire team, driving measurable impact, inspiring new business practices, and shaping a more inclusive platform for users.

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Developing a Sustainability-Driven Brand Purpose

A cosmetic company approached Anthesis for support in solidifying its position as a purpose-led beauty brand.

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