Hugging the Bear Official Global Launch

Last year, Hugging the Bear explored how brands could navigate an increasingly polarised sustainability landscape. This year, we’ve taken our research global.

Hot off the back of a sold-out session at Climate Week NYC, Revolt (part of Anthesis) are delighted to announce the launch of our Global Hugging the Bear report. This proprietary research is designed to help marketing, communications, and sustainability practitioners unlock the power of unifying language to drive brand relevance while navigating potentially polarising impact issues.

On 18 November, we’ll be bringing the conversation beyond Climate Week NYC with a webinar led by our Chief Strategy Officer, NA, Freya Williams, and Olly Lawder, Senior Strategy Director, designed for those who were unable to join us in person.

Across the US, UK, Germany, France, Spain, and Australia, we’ve explored what unites audiences, what divides them, and how brands can communicate sustainability more effectively across markets and ideologies. It’s seminal research for sustainability and comms leaders looking for insights on how to engage audiences on the topics that matter, without alienating half the room.

Learn more about Freya Williams

Freya Williams is Chief Strategy Officer at Revolt, part of Anthesis, and one of North America’s leading voices on sustainability, brand purpose, and climate communication. With over 20 years of experience advising Fortune 500 leaders, she has built a reputation for helping large, complex organisations turn sustainability into a driver of business performance. She is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses and a sought-after keynote speaker on what it takes to make sustainability mainstream.

Learn more about Olly Lawder

Olly is a Senior Strategy Director at Revolt. He has just under 20 years’ experience working at the forefront of purpose and sustainability communications. He has led national and global clients to define what they stand for, embed change in their culture and activate their brands to drive positive impact and build reputation. He brings a wealth of experience across a range of sectors including property and infrastructure, renewable energy, food and agriculture, beauty, fashion and transport. Olly has a Masters (Distinction) in Sustainable Business from Imperial College London.