Josh Afia-Ford

Associate Director

Josh brings more than 13 years’ experience in Data Insights and Sustainability, including 9 years with dunnhumby leading customer strategy for many of the world’s leading retailers and brands with. Previously Josh Co-Founded Greener Beans, a start-up focused on helping shoppers to make informed sustainable choices, through measuring full scope impacts of grocery products.

At Anthesis, Josh leads our Green Design program, building scalable product footprinting solutions for clients in consumer goods and wider sectors. He is passionate about enabling clients to design the greener products of the future and contributing to Anthesis’ 3GT carbon removal target by 2030.

Josh holds a B.A. in Business Economics from University of Leeds and a Business Diploma with CISL in Sustainability Management.