The Purpose Gap Report
The Purpose Gap is back – and this time it’s polarising
15 October 2025
Insights
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After years of progress, the Purpose Gap is back.
Our research reveals 61% of people now say their company’s actions don’t match its purpose statements – up from 52% in 2024. For the first time since we began reporting in 2022, the Purpose Gap is widening.
As external pressures mount, many organisations are pulling back from purpose-led initiatives.
But not all. A growing minority are doubling down, embedding purpose into culture and operations. The share of employees who see full alignment around purpose has jumped from 22% to 35%. These organisations aren’t just surviving – they’re outperforming. And we have the figures to prove it.
This report shows where purpose is thriving, where it’s faltering, and how teams can learn from purpose leaders to turn it into a strategic advantage.
Consider this: 91% of employees say purpose is important. Yet only 7% of organisations are delivering purpose well.
Is yours one of them? Or is it time to close the Gap?
Inside this report
Inside the Purpose Gap report you’ll find:
- Sector-based insights into the widening Purpose Gap – and how it’s showing up across different industries.
- The commercial impact of purpose – how it drives growth, resilience, and smarter decision-making across organisations.
- Examples of success from companies embedding purpose into culture and operations – and seeing real results.
- Actionable steps for leaders to close the gap and turn purpose into a strategic advantage.
