EmpCo Enforcement is Here: From Compliance to Competitive Advantage

The Empowering Consumers for the Green Transition Directive (EmpCo) is an amendment to the EU’s Unfair Commercial Practices Directive, which took effect on 27 September 2026.

Now that EmpCo’s new rules apply, many businesses are asking:

“Where do we start?”

Join Anthesis green claims experts for a three-part webinar series on turning EmpCo requirements into a practical remediation roadmap and using the regulation to create business value.

• Part 1 | Future Targets: Building Credible Implementation Plans
• Part 2 | Beyond the Badge: Navigating Sustainability Labels Under EmpCo
• Part 3 | Beyond Compliance: Turning Green Claims into Business Value

PART 1

Future Targets: Building Credible Implementation Plans

EmpCo enforcement is now underway, and many organisations are asking where to start.

In the first webinar of our EmpCo series, Anthesis experts explore one of the regulation’s most significant requirements: claims about future environmental performance. Learn how to assess green claims risks, prioritise remediation, and develop credible implementation plans supported by measurable targets, governance and independent verification.

Speakers

• Jackie Hennesy, Principal Consultant, Green Claims Solution Lead
• Chris Stanely, Director, Green Claims and Responsible Sourcing SME
• Adam Gardiner, Service Manager, Climate SME
• Ana Carneiro, Associate Director, Product Stewardship SME
• Melody Stewart, Director, Sustainability Reporting SME

PART 2

Beyond the Badge: Navigating Sustainability Labels Under EmpCo

Sustainability labels, certifications and shopping programmes are facing increased scrutiny under EmpCo.

In Part 2, Anthesis experts explore how the regulation applies to badges, icons, self-created labels and certification schemes. Learn how to reduce compliance risk while strengthening customer trust through credible sustainability communications.

Speakers

• Camille Maeseele, Principal Consultant, LCA and Product Sustainability SME
• Megan Thomas, Associate Director, Green Chemistry and Product Sustainability SME
• Jackie Hennesy, Principal Consultant, Green Claims Solution Lead
• Freya Williams, Chief Strategy Officer, Brand and Communications 

PART 3

Beyond Compliance: Turning Green Claims into Business Value

EmpCo compliance is only part of the story. The strongest organisations will use substantiated claims to strengthen brand positioning and support growth.

In the final webinar of the series, Anthesis brand and communications experts explore how to identify compelling sustainability messages, test them with audiences and build a differentiated communications platform grounded in evidence.

Speakers

• Freya Williams, Chief Strategy Officer, Brand and Communications
• Kate McGarrahan, Senior Strategy Director, Brand and Communications
• Jackie Hennesy, Principal Consultant, Green Claims Solution Lead