Leveraging Packaging Mandates for Customer Centricity and Business Value

Across Europe, packaging regulation is changing how companies design products, source materials and engage with their customers. With the EU Packaging and Packaging Waste Regulation (PPWR) now applying, Extended Producer Responsibility (EPR) schemes maturing across member states and the UK, and fees increasingly modulated by recyclability, the cost of standing still is rising.

Many organisations are rightly focused on meeting these requirements: recyclability standards, recycled content targets, reuse obligations, material restrictions and evolving labelling rules. But the leaders are going further. They are using the same programmes of work to cut material and fee costs, simplify operations, strengthen their customer proposition and protect revenue in markets where packaging performance is becoming a purchasing criterion.

In this webinar, Anthesis experts will share practical examples of how companies have turned packaging and product redesign into commercial advantage, and how you can do the same.

You’ll learn how to:

• Understand where the European regulatory landscape is heading, and what that means for your packaging portfolio
• Identify where compliance activity can reduce costs, including EPR fees, material use and logistics
• Use packaging redesign to meet customer and retailer expectations and differentiate your offer
• Build a business case that brings together sustainability, procurement, operations and commercial teams
• Strengthen resilience against future regulatory change and supply chain disruption

Who should attend:

Sustainability, packaging, procurement, product development, operations and commercial leaders at brand owners, retailers and manufacturers operating in the UK and European markets.

There will be time for questions, so bring your challenges and join the conversation.