Show Me PPWR Readiness: From Regulatory Requirements to Operational Performance

This session supports organisations preparing for the EU Packaging and Packaging Waste Regulation, focussing on practical readiness, compliance pathways, and how to build packaging systems that meet regulatory expectations while delivering performance across cost, impact, and execution.

Why PPWR matters

The Packaging and Packaging Waste Regulation (PPWR) aims to reduce packaging production and associated waste, improve the recyclability of any packaging, and grow the market for recycled content. The nature of this regulation is widespread, impacting any company that places packaging on the EU market, both small and large.

PPWR will have a multitude of different implications for different obligated parties up and down the supply chain. Through strategic impact assessments, businesses should understand their packaging portfolios and develop robust packaging strategies that will contribute to the overall objective of the regulation.